Swiss performance brand On Holding AG is entering a new leadership era, with co founders David Allemann and Caspar Coppetti set to become Co CEOs while continuing as Executive Co Chairmen of the Board, effective May 1, 2026. The move realigns the company’s long term founder stewardship directly with day to day execution as On looks to accelerate global expansion in running, training, tennis, and lifestyle.
Leadership Shift And New Roles
From May 1, 2026, Allemann and Coppetti will formally share the Chief Executive role, replacing outgoing CEO Martin Hoffmann, who helped guide On through its 2021 New York Stock Exchange listing. Hoffmann will step down from the Executive Board but remain closely involved as a senior adviser to the founders and Board of Directors until 2027, supporting strategic projects and ensuring continuity.
“It is difficult to put into words how impactful Martin has been,” said Caspar Coppetti. “From our…
early days through a landmark IPO, his commitment to our culture and financial discipline has been instrumental.
It has been a privilege to work alongside him and we are deeply grateful for his partnership, his outstanding contribution and the legacy he has built.” At the same time, Scott Maguire is being promoted to President and Chief Operating Officer, responsible for the full value chain, including product creation, supply chain, marketing, commercial operations, and technology.
This structure is designed to let the founders focus on brand, culture, and long term vision while an empowered COO drives operational excellence across more than 90 markets. “I am honored to work even more closely with our co-founders to execute On’s strategy as one connected flywheel,” said Scott Maguire.
“By aligning the organization tightly around the product and consumer journey, we are creating the space to keep pushing boundaries and build a seamless global brand experience for our growing community of fans…
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