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LANEIGE’s New Flagship Store in Seoul Which Turns Skin Science Into Play

LANEIGE has reopened its Myeongdong flagship as LANEIGE seoul, the brand’s first ever global flagship store, positioning it as a high tech playground for hyper personalized beauty built on AI, robotics and advanced skin science.

Published: Jun 11, 2026 6:50 AM Updated: Jun 15, 2026 11:15 AM

By Shipra Bohara

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LANEIGE’s New Flagship Store in Seoul Which Turns Skin Science Into Play

LANEIGE has reopened its Myeongdong flagship as LANEIGE seoul, the brand’s first ever global flagship store, positioning it as a high tech playground for hyper personalized beauty built on AI, robotics and advanced skin science. After 18 months of renovation, the space is now a “living expression” of the brand’s “OPEN TO WONDER” philosophy, where every visit, service and product can be tailored to a single customer.

Global flagship in the heart of Seoul Located in the busy shopping district of Myeongdong in Seoul, South Korea, LANEIGE seoul reopens as the brand’s first true global flagship, designed as both a retail hub and an experiential lab.

The store hosted an invite only early access period from May 29 to June 4 for around 300 pre booked global customers before its official public opening on June 5, 2026.

More than a traditional store, the flagship is meant to immerse visitors in LANEIGE’s science driven approach to skincare and complexion, bringing its hydration and skin barrier research off the lab bench and into an interactive physical space.

A new vision of personalized beauty LANEIGE seoul is built around the idea of hyper personalization: that every visitor should leave with a product engineered specifically for their skin, tone, and preferences…

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LANEIGE’s New Flagship Store in Seoul Which Turns Skin Science Into Play

LANEIGE has reopened its Myeongdong flagship as LANEIGE seoul, the brand’s first ever global flagship store, positioning it as a high tech playground for hyper personalized beauty built on AI, robotics and advanced skin science.

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