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Ralph Lauren Arrives in Saint Tropez With a New Place Des Lices Boutique at 28–30 Boulevard Vasserot

The new store marks Ralph Lauren’s first boutique in Saint-Tropez, reinforcing the brand’s presence in the south of France with a space inspired by the warmth and ease of the Côte d’Azur.

Published: Jul 6, 2026 12:11 PM

By Jeanel Alvarado

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Ralph Lauren Arrives in Saint Tropez With a New Place Des Lices Boutique at 28–30 Boulevard Vasserot

Ralph Lauren has opened a new store on the French Riviera, debuting a Saint Tropez destination on Place des Lices that combines thoughtfully curated collections, refined Ralph Lauren Home pieces and a signature Ralph’s Coffee truck in the courtyard. Located at 28–30 Boulevard Vasserot, the boutique brings Ralph Lauren’s coastal, classic aesthetic into one of the Côte d’Azur’s most storied squares.

A Riviera destination on Place des Lices The new store marks Ralph Lauren’s first boutique in Saint-Tropez, reinforcing the brand’s presence in the south of France with a space inspired by the warmth and ease of the Côte d’Azur.

Set among the historic architecture of Place des Lices, the boutique is framed as a summer anchor for Riviera visitors, drawing on the square’s role as a local hub for markets, cafés and gatherings.

Curated collections and Ralph Lauren Home Inside, the Saint-Tropez boutique offers curated Ralph Lauren Collection and Purple Label pieces, alongside iconic accessories and bespoke styling services.

Social and press materials highlight: “Colorful classics” and coastal staples polos, linens, dresses, tailoring tuned to Riviera dressing. Refined Ralph Lauren Home details, from textiles and objects to furniture accents that bring the brand’s interior sensibility into the store environment…

Ralph Lauren Arrives in Saint Tropez With a New Place Des Lices Boutique at 28–30 Boulevard Vasserot

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Ralph Lauren Arrives in Saint Tropez With a New Place Des Lices Boutique at 28–30 Boulevard Vasserot

The new store marks Ralph Lauren’s first boutique in Saint-Tropez, reinforcing the brand’s presence in the south of France with a space inspired by the warmth and ease of the Côte d’Azur.

Unlock the rest of this story

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