AORA México Makes History as Sephoras First Fully Plastic Free Beauty Brand

is the moment we built AORA for,” said Nour Tayara, noting that when Sephora embraces a new idea, “the industry pays attention.” She frames the launch as proof that plastic free luxury is no longer niche: “It belongs at the center of the beauty industry, and we’re proud to show that a brand born in Mexico can help define what’s next.” Formulas rooted in Mexican ingredients Beyond packaging, AORA formulates with Mexican origin ingredients, including five native chiles, tepezcohuite (often called “Mexican skin tree”), and cactus flower, tying performance directly to local botanicals.finance.

The brand’s most viral product, Acaríciame Más Spicy Lip Serum, delivers a signature spicy sensation powered by five native Mexican chiles and clean ingredients, providing shine, plumping and a warm tingle that has made it a social media favorite.

The three times sold out Inícia Illuminating Primer a creator and celebrity makeup artist favorite makes its first ever retail debut at Sephora through this launch.finance.

Completing the lineup are the pyramid shaped Mírame Palette, made entirely of tin, and collectible Chile Carrier Charms, leather and metal accessories designed to transport the…