Valentino Beauty Turns a Paris Schoolyard Into a Summer Funfair to Launch Born in Roma Hair and Body Mists

use. Reimagined attractions for scent discovery In Paris, the Summer Fair featured a roster of revisited carnival attractions that turned fragrance testing into a game. A perfume bar, where guests could explore the Born in Roma universe and discover the different Hair & Body Mist scents in a guided, immersive way.

Classic fairground games like duck fishing, knock down cans and a claw machine, offering chances to win beauty pouches and miniatures tied to the Born in Roma line. A frozen treat / ice cream bar, with flavours inspired by the mists’ gourmand notes, reinforcing the idea of fragrance as a delicious summer indulgence.

A dedicated photocall, allowing visitors to capture the experience within Valentino’s pink, graphic universe. By weaving these elements together, Valentino offered visitors “a fun way to appropriate these exclusive fragrances,” making scent exploration interactive, joyful and shareable rather than purely transactional.

Born in Roma Hair & Body Mists The Born in Roma Hair & Body Mists extend the popular Born in Roma fragrance family into lighter, airy formats designed for daily spritzing on hair and body. Valentino describes them as “gourmand-inspired”, with…