Zhang Ziyi Brings Her legacy as a 12-time Best Actress to Clarins Precious

The campaign will position Zhang Ziyi as the face of a skincare collection built around expert formulation, plant science and high end sensorial experiences. It also gives Clarins Precious a major global ambassador with deep cultural relevance in China and recognition across international film markets.

A Partnership Built on Craft Zhang Ziyi rose to international prominence through roles in films including The Road Home, Crouching Tiger, Hidden Dragon, Memoirs of a Geisha and The Grandmaster. Her performance in The Grandmaster earned her a record 12 Best Actress awards in Chinese cinema, according to Clarins.

For her role in the martial arts drama, Zhang completed six hours of daily training over three years. Clarins is using this devotion to preparation as a central theme in the campaign, linking her approach to acting with the importance of regular skincare rituals and long-term skin health.

“We are so proud and so excited to welcome Zhang Ziyi into the Clarins Precious family,” Katalin Berenyi, Brand Managing Director at Clarins, said. “Ziyi brings so much to Precious and to Clarins: her personality, her drive for perfection, and that unique aura she has in China and all…