Cole Haan Leans Into Celebrity-led Films for Global Fall Campaign Push

“We wanted Comfortable Anywhere to feel real. Not perfectly planned or overly polished,” said Krissie Millan, chief marketing officer at Cole Haan.

Developed with agency Invisible Dynamics, the films use everyday situations rather than a conventional product demonstration: Slater prepares to host dinner, while Slate contends with a deadline. The creative approach gives the footwear brand a way to communicate comfort through recognizable routines and humor.

The campaign will appear on Cole Haan’s website and in its stores, supported by paid social and influencer activity.