Kristin Ess Hair Launches at REVOLVE as It Expands Beyond Beauty Retail

The assortment spans wash and care, treatments, styling and glosses. The company positioned the partnership as a move beyond traditional beauty channels toward consumers discovering beauty alongside apparel and accessories.

Kristin Ess Hair Signature Collection imagery supplied with the September 2026 REVOLVE launch announcement. Image: Kristin Ess Hair. “Together, we’re expanding the role haircare can play within a broader lifestyle,” said Molly Kennedy, senior vice president of brand marketing at Maesa.

REVOLVE’s role is a new discovery and sales channel, particularly for the Gen Z and millennial audiences identified in the announcement. No exclusivity arrangement, sales targets or commercial terms were disclosed. The launch is a distribution development rather than evidence of increased sales.

Its significance lies in placing an established haircare brand inside a fashion shopping journey, not the individual product claims accompanying the release.