Dr. Martens Launches ‘With Bouncing Soles’ Across Brand, Ecommerce and Stores

The new ecommerce experience is live in the U.S. and major European markets, with additional markets to follow, according to the company’s regulatory announcement. Dr.

Martens says the redesign combines shopping with richer product, craft and cultural storytelling rather than treating editorial content and the transaction as separate journeys. Four Brand Centres to Relaunch This Autumn Dr.

Martens plans to redesign and relaunch Brand Centre stores in Le Marais, Paris; Sendlinger Street, Munich; Herald Square, New York City; and Century City, Los Angeles. Those locations sit within a four-tier owned-store system that also includes Beacon Stores, Brand Stores and Outlets.

The company describes Brand Centres as destinations with a broader assortment, expertise and an elevated experience. The brand platform draws on the words stitched onto Dr. Martens heel loops since the first 1460 boot in 1960…