KAYALI Extends Its Gourmand Fragrance Line With Yum Vanilla Cupcake 108

The brand positions the scent around birthdays, familiar traditions and small celebrations. That gives the product a recognizable narrative built around an established part of KAYALI’s fragrance identity, rather than presenting vanilla as a departure for the brand.

With Yum Vanilla Cupcake | 108, KAYALI uses a familiar gourmand ingredient as the basis for a more specific product identity: a cupcake celebration rather than vanilla alone. For fragrance retailers, the distinction is in the scent story and note combination.