Coty Launches Global Fragrance Club With Creators, Educators and Perfumers

Image courtesy of Coty. Image courtesy of Coty. Image courtesy of Coty. Image courtesy of Coty. Image courtesy of Coty. Image courtesy of Coty. The company’s launch announcement outlines workshops, discussions, immersive experiences and co-creation opportunities.

Topics include consumer behaviour, cultural trends, storytelling and fragrance innovation. “Today, new communities and voices are changing how people discover, understand and experience scent,” Jean Holtzmann, chief brands officer at Coty Prestige, said in the announcement.

The programme includes direct engagement with perfumers Nathalie Lorson, Amandine Clerc-Marie, Meabh McCurtin, Julie Massé, Fabrice Pellegrin and Delphine Lebeau. Coty says the club will reconvene throughout the year.