Puig Targets More Than €8 Billion in Sales by 2032

The roadmap prioritizes prestige fragrance, niche fragrance, Charlotte Tilbury and dermocosmetics. Puig expects organic growth to do most of the work, supported by a more integrated operating structure and a sharper focus on the markets and channels where its brands can expand profitably.

Its detailed company release outlines selective distribution expansion for Byredo and Penhaligon’s, particularly in the United States and parts of Asia.

Charlotte Tilbury is expected to grow through makeup, skincare and additional market and channel opportunities, while Uriage’s expansion plan includes ecommerce and closer pharmacy partnerships. The strategy signals where Puig intends to deepen distribution rather than simply add more doors.

The 2032 figures remain management ambitions, with execution dependent on brand productivity, regional expansion and the benefits of a more connected group.