FeaturedLuxury

Burberry Brings London-Inspired Exhibition to Shanghai’s CIIE

The brand’s sixth consecutive appearance features a Tower Bridge centrepiece, cashmere and its Burberry 170 anniversary zine.

Burberry exhibition at the China International Import Expo in Shanghai
FeaturedLuxury

Burberry Brings London-Inspired Exhibition to Shanghai’s CIIE

Images: Burberry.

Burberry has returned to the China International Import Expo in Shanghai for the sixth consecutive year, presenting a London-inspired exhibition marking its 170th anniversary.

RETAILBOSS

RETAILBOSS is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since
2011
Audience
50 Million+
Coverage
Global Markets
Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

More from Featured

Recommended Articles

RETAILBOSS Daily

Stay ahead of the next retail move.

Essential retail news, brand moves, consumer shifts, and market signals backed by RETAILBOSS insights, data and analysis.

  • Free daily briefing
  • Editor-selected
  • Unsubscribe anytime

Explore our retail newsletters and read sample editions

RETAILBOSS DISCOVERY

What are you looking for?

Search the stories, companies and ideas shaping retail.

Start exploring

Esc to close · Tab to navigateOpen full results