Abercrombie’s SoHo Comeback Store Where Heritage Design Meets Abbode Embroidery

Abercrombie & Fitch has a new address in New York City and it is a statement one. The brand has opened a flagship at 520 Broadway in SoHo, using the space to showcase what Abercrombie looks and feels like in 2026 and to reconnect with the city where it was founded more than 134 years ago.

A new home at 520 Broadway

The SoHo flagship opened on June 5, 2026, giving Abercrombie a ~10,000 square foot standalone store in one of Manhattan’s busiest shopping districts. Spread across three floors, the location is significantly larger than a typical mall unit and is described internally as “the ultimate expression of Abercrombie today” and the brand’s first ever flagship built around its new design concept.

The store brings together the full women’s and men’s assortment, including denim, office ready staples, casual essentials and a selection of NYC and USA exclusive styles only available…