Lancôme Brings Absolue Longevity to Life With a Modern, Architectural Evening at The Aga Khan Museum
Guests experienced an architectural landscape of precision and light, reflecting the brand's commitment to quality and elegance.
Latest Stories
Articles by Alyssa Jade Mann
Retail Destinations Are Being Designed Beyond the Storefront
For a long time, retail strategy focused primarily on what happened inside the store. Merchandising, assortment, service model, conversion optimization, and store layout were mostly inward-facing concerns. The outside of the building was branding. The street was someone else’s problem.…
Lululemon Expands UK EMEA Hub With Space For 300 Employees And Flexible Working
Lululemon's new UK Store Support Centre in London is a 300-employee hub, emphasizing workplace wellbeing and collaboration.
MATIERE PREMIERE Brings Metal Lavender to Life at The Factory Pop Up in Paris
Metal Lavender by MATIERE PREMIERE is now available at Galeries Lafayette Champs-Élysées, offering a bold and contemporary scent inspired by the Grasse region.
Love Hibiscus Blooms in Milan With a Secret Garden Masterclass
Amouage has brought Love Hibiscus to Milan with an intimate masterclass and sensory experience at Fondazione Sozzani (fsmilan), in collaboration with Olfattorio Bar à Parfums, deepening the fragrance’s European launch story around craftsmanship and high perfumery. The event framed Love Hibiscus as both a scent and a creative installation,…
Step Into Diptyque’s Walk by Candlelight an Immersive Wax Garden in Paris and London
Diptyque is extending the story behind its poetic wax garden installation by opening up Juliette Minchin’s studio process, and inviting visitors in Paris and London to experience “A Walk by Candlelight”, a temporary journey through a sculpted garden of wax inside the Maisons. Wax Garden In Paris And…
Off White Launches “10×10: Icons Reimagined” With an Intimate Brooklyn Dinner and After Party at Public Records
Off-White™ marked the launch of “10×10: Icons Reimagined” with an intimate dinner and after party at Public Records in Brooklyn, bringing together the ten creative directors behind the project, friends of the house and extended community for a night of music, conversation and collaborative…
Burberry Enters Into Active Wear With Sporty Staples and Lightweight Layers
Burberry is positioning Burberry Activewear as a lifestyle extension of its historic outdoor and sports heritage, not a bolt-on athleisure line, using house codes like the Burberry Check and reflective Burberry Knight to make performance basics feel unmistakably Burberry while staying function led. Heritage First Positioning The…
New Balance Marks 120 Years in Shanghai With a Heritage Rich, Nostalgia Driven IAPM Exhibition
New Balance marked its 120th anniversary in Shanghai with a limited time exhibition at IAPM Mall’s 1F atrium, using heritage rich storytelling, tactile displays and KOL Chen Xingxu to turn a milestone celebration into a sharp read on where China’s sneaker market is right now. Anniversary Details In…
YSL Beauty Just Opened a Hotel in Shanghai and the Beauty World Is Checking In
Yves Saint Laurent Beauty has checked into Shanghai in a bold new way, transforming a former industrial silo into the immersive LOVENUDE HOTEL pop-up, a full journey-led experience built around its LOVENUDE lipstick line. Last year, YSL Beauty made its mark on Shanghai with a bar concept. This…