Author Profile

Ifrah Nadeem

RetailBoss Contributor

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences for RETAILBOSS, with a background in advertising and marketing.

  • News
  • Retail
  • Fashion
  • Luxury
  • Beauty

About

About Ifrah Nadeem

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences across fashion, beauty, and luxury for RETAILBOSS. She has a background in advertising and marketing. Her work follows how brands reach customers through collaborations, ambassador campaigns, store openings, and experiential events. Her recent coverage includes L'Oreal Groupe's partnership with Paris Saint-Germain, Saie's London pop-up, and retail expansion by brands including Furla and Montblanc.

Latest Stories

Articles by Ifrah Nadeem

Inside Papier x Anthropologie’s Holiday Stationery Drop

Inside Papier x Anthropologie’s Holiday Stationery Drop

Papier and Anthropologie are expanding their stationery success story into scent and keepsakes with a new exclusive candle collection and illustrated gift sets, adding another layer to their growing co-branded universe for Holiday 2025. A Growing Papier x Anthropologie World…

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