Contributor Profile

Jeanel Alvarado

RetailBoss Contributor

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Lululemon Sues Costco over alleged ‘Dupe’ apparel

Vancouver-based Lululemon has filed suit in the US District Court for the Central District of California, alleging that Costco is offering “confusingly similar” replicas—commonly known as “dupes”—of its signature jackets, sweatshirts, and pants. The complaint states these products infringe on…

NewsRetail
Does Retail Only Mean Clothing?

Does Retail Only Mean Clothing?

While many people instinctively associate the word “retail” with clothing stores, the reality is that retail encompasses a far broader spectrum of products and services. Gaining a clear understanding of what retail truly involves is crucial—not only for consumers seeking…

EducationFAQ
Difference Between Retail vs Wholesale Business

How To Tell If Retail or Wholesale?

If you’re launching a startup, knowing whether you are a retail or wholesale business is essential for setting up your operations, marketing, and compliance correctly. Many entrepreneurs and business owners find themselves unsure of where they fit on this spectrum,…

FAQGlossary

SKIMS Goes Big With 16 Store Launches in 2025

Kim K’s fashion empire is going brick-and-mortar in a big way. Kim Kardashian’s shapewear and lifestyle brand Skims is making a major push into physical retail, announcing plans to open 16 new locations across the United States this year, bringing…

NewsRetail
Eastman redefines Green Cosmetics with Esmeri™ CC1N10

Eastman redefines Green Cosmetics with Esmeri™ CC1N10

Eastman has unveiled a landmark innovation in sustainable beauty, introducing Esmeri™ CC1N10—a biodegradable micropowder poised to transform the color cosmetics industry while aligning with strict EU microplastics regulations. Eastman Debuts Esmeri™ CC1N10 for Cosmetics Global specialty materials leader Eastman announced…

BeautyNews
NYX Taps Paris and Saweetie for IYNYK Push 2025

NYX’s New Campaign Taps Paris Hilton and Saweetie

NYX Professional Makeup is turning up the glam and the fun this summer with its latest campaign, “If You NYX [Professional Makeup] You Know” (IYNYK), featuring none other than Paris Hilton and Saweetie. The campaign highlights the brand’s commitment to professional quality,…

BeautyNews
FERMÀT Raises 45M in 2025 to Launch AI-Powered Commerce Platform in San Francisco

FERMÀT Raises to Launch AI-Powered Commerce Platform

FERMÀT, the San Francisco-based AI-native commerce platform, has announced a $45 million Series B funding round led by VMG Partners, with participation from QED Investors, Greylock, Bain Capital Ventures, and Courtside Ventures. This investment will accelerate FERMÀT’s mission to deliver hyper-personalized shopping experiences for both human and…

NewsRetail

H&M leads, Shein lags in Fashion Climate Rankings

The latest global fashion industry climate report highlights a widening gap between leaders and laggards, with H&M Group topping the rankings for the second year in a row while Shein and others face criticism for surging emissions and weak climate…

NewsRetail