Contributor Profile

Jeanel Alvarado

RetailBoss Contributor

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Retail layoffs in January spiked 3225%, says report

U.S. Retail Layoffs Rise Sharply in Early 2023

The retail industry has been significantly impacted by layoffs as companies rush to reduce costs amidst concerns of an impending recession and the effects of inflation. Several major retail companies have already announced job cuts, primarily affecting corporate employees. However,…

BusinessNews
Twitter removes legacy verification check marks

Twitter removes legacy verification check marks

Twitter has announced that it will begin phasing out its legacy verified program and removing the blue checkmarks associated with verified accounts starting on April 1st. The move comes as part of the company’s shift towards its Twitter Blue subscription…

Marketing
Sephora at Kohl’s to open 250 locations in 2023

Sephora at Kohl’s to open 250 locations in 2023

Sephora, a leading beauty retailer, is set to open 250 new locations at Kohl’s stores throughout 2023. This expansion is part of a strategic partnership between the two companies, which aims to bring prestige beauty products to millions of Kohl’s…

RetailSephora
Levi’s Begins Testing AI-Generated Models

Levi’s Begins Testing AI-Generated Models

The renowned apparel company behind the Levi’s brand, Levi Strauss & Co., has recently announced a groundbreaking partnership with Lalaland.ai, a digital fashion studio specializing in AI-generated models. This collaboration aims to revolutionize the way Levi’s showcases its clothing line…

FashionTechnology
How Brick and Mortar Retail Stores Are Reinventing Themselves

How Brick and Mortar Retail Stores Are Reinventing Themselves

In recent years, brick-and-mortar retail stores in the United States have faced significant challenges due to the rapid growth of e-commerce and changing consumer preferences. However, many retailers are now reinventing themselves to remain competitive and relevant in the market.…

Retail
What a Ban on TikTok in the US Could Mean for Retailers

What a Ban on TikTok in the US Could Mean for Retailers

In 2023, TikTok has become a cultural phenomenon in the United States, boasting 150 million monthly active users. The platform has provided brands and retailers with an effective way to reach younger audiences and promote their products. However, concerns about…

Marketing
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