Overview
About The North Face
American outdoor recreation product company founded in 1966, producing performance apparel, footwear, and equipment. Owned by VF Corporation, it is a staple of both outdoor and streetwear culture.
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Outdoor
The North Face
Company profile, related research, and the latest RetailBoss coverage.
Latest coverage
The North Face on RetailBoss
The North Face Uses Everest Film Storytelling to Reinforce Its Mountain Identity
The North Face’s promotion of Everest: The Other Side connects its brand narrative with elite mountaineering ahead of the film’s theatrical release.
The North Face Grossglockner Ultra Trail Showcases Determination, Altitude and Unforgettable Views in Austria’s High Alps
This year's GGUT will feature a variety of distances, from the 110km Ultra Trail to the 37km course, offering athletes a range of challenging terrain and conditions.
Archive Raises $30 Million in Series B to Drive Global Resale Innovation
Archive, a technology provider specializing in white-label resale marketplace infrastructure for leading brands, secured $30 million in Series B funding, reinforcing its position at the heart of the global circular economy surge. The round was led by Energize Capital and…
Aimé Leon Dore x The North Face Unveil Elevated Cold-Weather Capsule for AW25
Aimé Leon Dore (ALD) and The North Face have launched their highly anticipated capsule collection for Autumn/Winter 2025, blending outdoors performance with refined New York style. This collaboration brings together ALD’s premium, narrative-driven design with the rugged innovation of The…
The North Face offers 20% discount for taking ‘racial inclusion’ course
The North Face, an outdoor apparel brand, has introduced a unique customer engagement strategy that involves offering a 20% discount to those who participate in their efforts to improve racial inclusivity by completing an online course named “Allyship in the…
Competitive set
The North Face Competitors
Brands tracked alongside The North Face based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
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