Vuori Opens Its Largest Beijing Store at Indigo

The store uses a mountain-silhouette facade and a mosaic pillar and ceiling intended to evoke flowing water. Inside, wood fixtures and apparel displays carry those design references into the shopping floor. The company did not provide sales targets or a date for further Beijing openings.

A bigger physical expression of the brand Vuori general manager Kate Hao described the design as a way to capture “the soul of coastal California” in China. The Indigo location gives that identity more floor space while placing the brand’s products in a setting built around the same visual language.

At 3,000 square feet, the Indigo store gives Vuori a larger physical platform in Beijing while extending its local network to four locations.