“Get Your Bikini Line Ready,” Bushbalm Launches at Ulta Beauty
Bushbalm, the brand innovating skincare solutions for the bikini line, is proud to announce its nationwide debut at Ulta Beauty stores and ulta.com. Through Sparked at Ulta Beauty™, the beauty destination’s curated assortment of the best and brightest up and coming brands entering retail for the first time, guests can now discover Bushbalm in a whole new light.
Bushbalm, a company started by a couple on their honeymoon in 2016, swiftly changed the niche market of bikini care with its approachable pricing and clean, plant-derived solutions that target private areas and common concerns that are sometimes disregarded.
Since its inception, Bushbalm has created a massive community of loyalists, from professional estheticians to everyday consumers, who consistently share their incredible before and after images alongside other compelling user-generated content (UGC) that supports the brand’s mission of boosting confidence and removing barriers for taboo topics.
“We are thrilled to be one of the featured brands launching through the Sparked at Ulta Beauty program during our first foray into retail,” said David Gaylord, CEO of Bushbalm. “Bushbalm’s launch at Ulta Beauty is the result of the heightened demand for bikini line skincare and as the experts in this category, we look forward to making our products more accessible with Ulta Beauty’s wide-reaching network, ultimately solving more intimate skincare concerns for the masses.”
The brand’s iconic Bermuda and Nude Collections are now offered at select retailers around the nation as part of the launch, which marks Bushbalm‘s first significant U.S. retail debut. Nine of the company’s best-selling items, priced between $22 and $26, will also be offered online at ulta.com. These products include the company’s Curve Cream as well as highly regarded oils and scrubs from the Bermuda, Nude, Pina Colada, and Sweet Getaway collections.
“Our guests are always seeking new and exciting brands to introduce to their beauty routines and we’re delighted to meet their need for newness with Bushbalm’s innovative solutions,” said Muffy Clince, director of emerging brands at Ulta Beauty. “As a beloved beauty destination, we strive to be a place for brands like Bushbalm to grow and be discovered and we’re thrilled to share their story and products with our passionate community.”
In case you missed our exclusive interview with the co-founder of Bushbalm last November 2022, as the winners of the 2022 Indie Brand Spotlight Winner at Beauty Connect West 2022, read full interview here.
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