Byredo Taps Isabelle Huppert for Iconic Lips Campaign and Expands Lip Line

The campaign shows Huppert in looks that move between matte colour, lacquered shine, defined lines and softer edges. Byredo describes the Lip Pencil as a new tool for shaping or diffusing the lip line, while Red Light adds a saturated red with a reflective finish to Liquid Lipstick Vinyl.

Guillermo Suárez-Guanes Prieto, Byredo’s chief marketing officer, described Huppert’s presence as “elegant yet unexpected, familiar but never predictable.” He identified Ferry van der Nat as the campaign photographer.

The creative treatment gives the new lip products a recognisable face while keeping texture and finish central to the visuals. The campaign extends an existing lip assortment that includes matte and satin lipsticks as well as Liquid Lipstick Vinyl.

Byredo’s current lip-product listings show the Lip Pencil and Red Light shade alongside the broader range. The strategy puts two product introductions inside a single creative platform, rather than presenting the new pencil and colour as separate launches.