Canada Goose Enters Circular Economy With New Resale Platform

Canada Goose Enters Circular Economy With New Resale Platform

Canada Goose has announced the launch of it’s very own ecommerce platform called Canada Goose Generations, bringing its commitment to sustainability and the power of its uncompromised Canadian craftsmanship to life in a distinct new way. Building on the brand’s global reputation for making the highest quality, function-first outerwear and apparel, Generations offers an authorized reselling platform that keeps Canada Goose products in circulation, giving them a second, third and fourth lifetime.

Canada Goose Generations is our purpose in action – a tangible and meaningful way to keep the planet cold and the people on it warm,” said Carrie Baker, President of Canada Goose. “We build products that last a lifetime and each one has a story to tell. Generations extends their collective tale while minimizing their environmental impact.”

Generations invites consumers to trade-in their Canada Goose outerwear and apparel, as well as shop an assortment of renowned styles, iconic heritage pieces and limited-edition items. The carefully curated assortment pays homage to decades of care and craft, featuring vintage pieces from the brand’s 65-year archive that will drop frequently, pre-loved items from consumers, and refreshed Canada Goose products. The site will be powered by Trove, the industry leader in branded resale.

Canada Goose Generations is driven by the brand’s purpose platform, HUMANATURE, which unites its sustainability and values-based initiatives. Canada Goose first entered the circular economy through its Resource Centres Program, which provides excess fabrics and materials to communities in Canada’s North since 2009, complementing its long-trusted product warranty program and repair services. Generations directly supports the brand’s Sustainable Impact Strategy, helping to achieve its annual warranty waste goal.

Generations launches first in the United States, with plans to expand into Canada later this year. To learn more, visit