Canada Goose Enters Circular Economy With New Resale Platform

Canada Goose Generations is our purpose in action – a tangible and meaningful way to keep the planet cold and the people on it warm,” said Carrie Baker, President of Canada Goose. “We build products that last a lifetime and each one has a story to tell.

Generations extends their collective tale while minimizing their environmental impact.” Generations invites consumers to trade-in their Canada Goose outerwear and apparel, as well as shop an assortment of renowned styles, iconic heritage pieces and limited-edition items.

The carefully curated assortment pays homage to decades of care and craft, featuring vintage pieces from the brand’s 65-year archive that will drop frequently, pre-loved items from consumers, and refreshed Canada Goose products. The site will be powered by Trove, the industry leader in branded resale.

Canada Goose Generations is driven by the brand’s purpose platform, HUMANATURE, which unites its sustainability and values-based initiatives…