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French beauty house Lancôme enlists Olivia Rodrigo, Grammy-winning pop sensation and voice of Gen Z, as the global face of its newly launched Idôle Power Eau de Parfum Intense. The strategic partnership marks a new era for both the storied…
The K-beauty phenomenon TIRTIR is set to electrify global beauty fans with two simultaneous pop-ups in November 2025, in Los Angeles and Tokyo, a move that underscores the brand’s rocket-speed international expansion, cult following, and commitment to community-first brand experiences. Pop-Up…
Being, a personalized hair care DTC brand, made its highly anticipated debut in hundreds of Walmart locations across the United States. Known for its mission to offer universally accessible and truly customized solutions, Being brings tailored shampoos, conditioners, and targeted…
Public Goods, the direct-to-consumer (DTC) destination for minimalist pantry staples and personal care essentials, has launched its best-selling snacks and personal care items in over 2,000 CVS stores nationwide. This rollout in 2025 marks the brand’s first leap from its…
Girlcult, the acclaimed Chinese brand born from weird and unorthodox aesthetics, is making its debut on U.S. shelves exclusively at Sukoshi stores, beginning with the New York City Upper East Side flagship launch in fall 2025. Known across Asia for…
Dr. Althea, the rising Korean skincare brand known for its science-driven yet gentle, vegan formulas and viral products like the 345 Relief Cream. In a strategic partnership with Ulta Beauty, Dr. Althea debuted in 109 Ulta stores nationwide, beginning a…
Olive Young, South Korea’s beauty and health retail giant with a network of thousands of stores domestically, has confirmed it will open its first American store in Los Angeles in the first half of 2026. The move is set to…
In the fast-evolving beauty universe, few brands have so quickly captured attention as TINGE, the US-based body beauty disruptor. TINGE successfully closed its $2.6 million seed funding round, fueling its ambition to reshape beauty conversations and product offerings below the…
In October 2025, the UK’s iconic venture capital show Dragons’ Den witnessed a historic episode: beauty tech disruptor Yuv not only smashed the show’s funding record but also captured industry imagination with its AI-powered, cartridge-based hair color innovation. Championing smarter…
The Body Shop Canada, long celebrated for its pioneering commitment to ethical beauty, will mark a major milestone this November with the launch of its new flagship at Vancouver’s Pacific Centre. This opening, led by President Michael Roden and Canadian…