Dr. Melaxin’s TikTok BFCM Super Brand Day Bringing 80% Off Viral Skincare Favorites
Running now through December 1, the event features Dr. Melaxin’s top-performing TikTok Shop products with exclusive bundles and limited-time deals.
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TikTok’s Favorite K-Beauty Brands Now at Sephora in 2025 Expansion
This year set a new high-water mark for Korean beauty brands in the U.S., as Sephora executes a bold series of exclusive launches, from cult-favorite names to storied heritage labels, showcasing why K-beauty is more than a fleeting trend. With…
Class Action Targets Ulta Beauty Over Conscious Beauty Standards
The suit challenges whether the retailer’s marketing overstated its sustainability claims and ingredient transparency.
Mexican Cosmetic Brand Sarelly Wins Beauty Connect LA Breakout Award
Sarelly, the innovative Mexican cosmetics brand, won the Breakout Award at Beauty Connect LA 2025, earning recognition for its vibrant, vegan beauty products
E.l.f. Cosmetics Face Backlash After Featuring Comedian Matt Rife
The campaign ignited boycotts and negative influencer reactions on TikTok and Instagram, forcing E.l.f. to issue a public apology and admit the disconnect between their brand values and Rife.
Hawaiian Tropic Faces Nationwide Lawsuit Over “SPF 50” Sunscreen Claims
The suit alleges Edgewell’s marketing misled buyers into paying premium prices for a product that fails to provide the promised sun protection.
Thinkbaby Faces Class Action Lawsuit Over “Natural” and “Sunblock” Claims
Thinkbaby, owned by Topix Pharmaceuticals, is at the center of a major class action lawsuit, Cole v. Topix Pharmaceuticals Inc. Et Al (filed October 16, 2025, Case No. 1:25-cv-08577), challenging both the natural and sunblock claims in its baby sunscreen…
Why Winnie Harlow’s Tribute to Whitney Houston Sparked Heated Debates
While Harlow insisted the performance was an homage, citing her personal admiration and family connection to Houston, critics argued that recreating such a sensitive moment was in poor taste.
Sukoshi Rises as North America’s Fastest Growing K-Beauty Retailer
Sukoshi, the breakthrough Canadian-based Asian beauty retailer, is cementing its status as a North American market leader in K- and J-beauty with more than 20 U.S. stores planned for 2025, spanning from New York City to major shopping destinations nationwide.…
Medicube Goes Nationwide to 1,469 Ulta Beauty Stores
Medicube, the Korean beauty tech powerhouse, achieved a game-changing milestone in 2025 by rolling out its highly innovative skin care and beauty devices across more than 1,400 Ulta Beauty stores in the United States. Backed by parent company APR Corporation,…