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CVS customers across the United States may soon find their neighborhood pharmacy closing its doors, as the retail giant confirmed it will shutter 270 locations in 2025. The move is part of a sweeping, multi-year restructuring plan aimed at streamlining…
Prose, the global leader in AI-powered custom hair and skin care, has opened the doors to its brand-new West Coast Customization Center in Commerce, California. The 43,000-square-foot facility officially launched on June 5, 2025, marking Prose’s first expansion outside New…
A new report from Atelier and Accenture reveals that the beauty industry is facing an urgent innovation shortfall, costing brands billions in lost revenue each year. As consumer demand for new products surges, many beauty companies are struggling to keep…
Fragrance house Free Yourself has launched on Scentbird, introducing a collection of unisex scents designed to inspire emotional well-being and personal growth. The brand is recognized for blending Positive Psychology with artisanal perfumery, creating sensory rituals that encourage presence and…
Lancôme has launched Idôle House, an immersive pop-up experience in New York City that celebrates the brand’s 90th anniversary with a fresh, vibrant energy. Located at 210 Lafayette Street in SoHo, the event took place from June 6th to 8th,…
NielsenIQ (NIQ) and Sephora have announced a landmark multi-year data sharing agreement designed to deliver the Full View of the North American beauty landscape. This collaboration aims to democratize access to beauty data for brands across the U.S. and Canada, unlocking unprecedented…
A new era of self-care has arrived with the exclusive launch of SHAMPOOHOTEL at Ulta Beauty. Designed to turn everyday routines into moments of indulgence, SHAMPOOHOTEL introduces a hotel-inspired collection of hair and body care essentials. Featuring professional-grade formulas paired…
Dermatologist-developed hair care brand SEEN has announced an exclusive partnership with Ulta Beauty, expanding its presence to all 1,400+ Ulta locations nationwide. This move follows a successful trial in 700 stores since 2023 and underscores the brand’s rapid ascent in the “skinification” of haircare—a trend merging scalp health…
We’re witnessing a fundamental restructuring of retail power dynamics that will define commerce for the next decade. The most successful emerging brands aren’t just selling products – they’re building passionate communities around shared values and authentic engagement. This transformation signals…
Retail transforms when giants collaborate. The strategic partnership between Ulta Beauty and Target continues to expand, with plans to reach over 800 Target locations. This shop-in-shop concept signals a fundamental shift in how retailers compete and collaborate in the coming…
Beyoncé Knowles-Carter’s haircare brand Cécred has officially expanded from direct-to-consumer into nationwide retail, marking the biggest prestige hair launch in Ulta Beauty‘s history. The exclusive partnership, which launched on April 6, 2025, brings the 35-time award-winning brand to over 1,400 Ulta Beauty stores across the United…