Henkel Is Paying $1.4 Billion for Olaplex in a Deal That Values the Brand at 3.3x its 2025 Sales

The Deal in Context The acquisition values Olaplex at 3.3x its $423 million in 2025 sales and 13.7x its EBITDA, and comes hot on the heels of Henkel‘s acquisition of mass market haircare brand Not Your Mother’s for an estimated $927 million.

Together, the two deals signal an aggressive strategy to dominate haircare across every market tier, from mass to prestige, while building scale to challenge L’Oréal and Procter & Gamble in the category globally.

Following the close, Olaplex will be delisted from Nasdaq, and controlling shareholder Advent International will fully exit its investment.

Olaplex‘s stock surged 51% on the day of the announcement, with trading volume reaching 104.6 million shares, approximately 2,904% above its three month average, reflecting the extent to which the market had written off the brand’s independent future before the deal surfaced…