BeautyBusiness

Estée Lauder’s $1 Billion Restructuring Win Comes With a Major WPP Deal

The Estée Lauder Companies Inc. has announced WPP as its first ever global media partner, completing the full establishment of its One ELC operating model and marking a significant milestone in its Profit Recovery and Growth Plan (PRGP).

Published: Apr 3, 2026 4:10 AM

By Jeanel Alvarado

BeautyBusiness

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BeautyBusiness

Estée Lauder’s $1 Billion Restructuring Win Comes With a Major WPP Deal

Credit: Estée Lauder Companies Inc.

The Estée Lauder Companies Inc. has announced WPP as its first ever global media partner, completing the full establishment of its One ELC operating model and marking a significant milestone in its Profit Recovery and Growth Plan (PRGP). As of March 31, 2026, the company has approved initiatives expected to deliver total gross benefits at the high end of its $0.8 billion to $1.0 billion targeted savings range, with the vast majority of full run rate benefits expected to be realized in fiscal 2027.

What One ELC Actually Means The One ELC operating model is built around three interlocking elements deployed over the past year. One Team, launched in July 2025, simplified the organization with fewer layers, clearer ownership, and faster decision making.

One Culture, introduced in February 2026, embedded accountability and entrepreneurial thinking into daily ways of working. One Operating Ecosystem, now fully in place, brings together shared platforms, data, and strategic partners to enable consistent, scalable execution across all brands, regions, and functions.

Together, they represent a fundamental shift away from the fragmented, brand by brand operating structure that ELC ran for decades.

Three Strategic Partners Power the Ecosystem The One Operating Ecosystem is anchored by three best in class partners, each covering a distinct function: WPP as global media partner, replacing a decentralized regional media structure with a connected, AI enabled system built on data, technology, and precision investment at a global scale Accenture, transforming shared services through the company’s Enterprise Business Services (EBS) model, is on track to be fully in place before the end of…

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