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Beauty industry news, analysis, and trends covering brands, retail, skincare, cosmetics, fragrance, and consumer demand.
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Mielle Organics, the fastest growing Black-owned & women-led global beauty brand, is now sold at the nation’s largest beauty retailer Ulta Beauty. Their award-winning multicultural haircare is available to shop at all 1,300+ stores nationwide & online at ulta.com. Founded…
IPSY announces newest collaboration, Glam Bag X Madelaine Petsch. Petsch will join a list of previous, highly-coveted Glam Bag X collaborations including Huda Kattan, Khloe Kardashian, and most recently, Addison Rae. The sixth edition of IPSY’s Glam Bag X features…
Hally’s is breakthrough Color Cloud foaming hair color will also be the first clean hair dye certified within Conscious Beauty at Ulta Beauty™, the retailer’s holistic initiative rooted in delivering transparency to inspire more informed product choices. Hally Hair, the…
Bespoke Beauty Brands, LLC, founded by Toni Ko – announced today its KimChi Chic Beauty brand is officially landing in over 139 of CVS Pharmacy’s BeautyIRL stores, being the first retailer to carry the brand in the U.S. The brand…
The launch of an AI Makeup Advisor experience in collaboration with Revieve® and ongoing partner Shiseido, the key global prestige brand of the Shiseido Group to serve consumers in the EMEA region. The AI Makeup Advisor will support Shiseido’s vision…
AS Beauty, a New York-based global beauty brand developer, has announced the acquisition of Toronto-based cosmetics brand Cover FX. Founded in 2000 by medical strategist and beauty veteran Lee Graff, Cover FX began as a clinic specializing in skin issues…
Hudson’s Bay, Canada’s iconic retailer, has expanded its partnership with UK-based beauty apothecary concept Space NK to enhance the beauty experience for Canadians. The collaboration, which began in 2021, has seen the launch of six Space NK locations within Hudson’s…
On March 31st, e.l.f. x Dunkin’ launch makeup collection with TikTok superstar, makeup artist, beauty aficionado and former Ulta Beauty associate from Massachusetts – Mikayla Nogueria. This collaboration brings together two of the most creative disruptors in their respective industries…
Hims & Hers, a multi-specialty telehealth platform, has recently expanded its skincare product offerings to cater to a wider range of skincare concerns. The company, which was initially founded as Hims in 2017 and later launched Hers in 2018, aims…
Treslúce Beauty, a Latinx-founded beauty brand created by global superstar Becky G, has launched at Ulta Beauty, the nation’s largest beauty retailer. The brand made its debut on Ulta.com on March 7, 2022, and entered 351 physical store locations on…
Rebundle, a St. Louis-based startup, is revolutionizing the hair extensions industry with its innovative plant-based hair extensions. Founded by Ciara Imani May and Danielle Washington, Rebundle aims to provide more comfort and less waste in the hair extension market, which…