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Bobbi Brown Cosmetics has officially announced Sara Foster—actress, entrepreneur, podcast host, and co-founder of the fashion label Favorite Daughter, as its newest Global Ambassador, marking the start of a long-term partnership that embodies the beauty brand’s timeless message: confidence through…
On October 8, 2025, Gap Inc. ushered in a new era for content creators, influencers, and digital storytellers with the debut of its cross-brand content creator and social media advocacy program. This initiative—available across Old Navy, Gap, Banana Republic, and…
In just over a decade, Sézane has transformed from an eBay vintage boutique into an internationally admired symbol of modern Parisian style. Pioneering sustainable digital fashion, Sézane has become one of France’s greatest DTC success stories—mixing craftsmanship, transparency, and the…
The buzzworthy lawsuit against e.l.f. Cosmetics is making waves among beauty shoppers and industry analysts alike, as a proposed class action accuses the brand of misleading consumers with oversized packaging containing significantly less product than expected. The complaint, filed in…
A major inflection point for online retail arrived in October 2025 as Perplexity made its AI-powered web browser, Comet, free and accessible to users worldwide. Previously offered only to Perplexity Max subscribers at a hefty $200 per month, Comet’s free…
Laura Geller Beauty has carved out an iconic niche as the ageless beauty brand for women over 40, earning record growth in the digital era while pioneering “pro-aging” formulas and campaigns across the U.S., UK, and beyond. Founded in 1997…
A damning new report from the Information Technology and Innovation Foundation (ITIF) exposes deep structural failures in the fight against counterfeit goods on major Chinese e-commerce platforms. Released to coincide with the U.S. Trade Representative’s 2025 Notorious Markets List review,…
The 2025 Canadian holiday outlook, as detailed in the latest PwC Canada survey, points to a season marked by more thoughtful spending, generational divides, and shifting loyalties to domestic brands. With over 1,000 Canadian consumers polled in late summer, the…
NielsenIQ’s “State of Beauty 2025” report signals a milestone year for the global beauty sector, which saw sales surge 10% over the last 12 months—a rate faster than previous years and among the highest in consumer industries. The beauty market’s…
The first half of 2025 saw the US beauty market push to new heights, amassing an impressive $50.6 billion in retail sales. According to Circana, mass beauty sales increased 4% to $34.6 billion, outpacing the prestige channel, which posted a…
On October 15, 2025, Therabody, the global leader in wellness technology, announced its first-ever beauty ambassador, Kendall Jenner, with the launch of its most attainable skincare innovation yet—the TheraFace Mask Glo. The newly unveiled LED-powered mask headlines the brand’s global…