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PUMA is betting big on brick-and-mortar in Europe with the opening of its largest-ever European flagship store on Oxford Street in London, one of the busiest shopping streets in the world. The new space puts immersive brand storytelling, performance innovation,…
Loro Piana is bringing its signature quiet luxury to the Dolomites with a new chalet-style boutique in Cortina d’Ampezzo, transforming a historic 1950s chalet into a refined winter destination for high-end cashmere, ski, and holiday dressing. The opening on December…
MINISO is accelerating its European expansion with new flagship and collectible toy stores in key cities, including Milan, Düsseldorf, Amsterdam, Warsaw, and multiple locations across Germany, the United Kingdom, and other European markets. Concept and experiential strategy The Milan collectible…
Gensmo and Fabrique are teaming up to bring AI-powered styling to peak holiday shopping, turning traditional product browsing into a full-look, outfit-first experience that aims to boost customer confidence and cart size. AI styling for peak season The partnership between…
For years, creator marketing has been positioned as the future of brand growth. In reality, it has been weighed down by the same problems that plague legacy media buying. Fragmentation, opaque pricing, and tools built for large scale operators rather…
Blending Olympic-ready performance with fan-first access, Columbia Sportswear is suiting up Team USA Curling for the 2026 Winter Olympic Games in Italy and, for the first time, giving fans the chance to wear replica versions of the same looks. Columbia…
Calvin Klein has returned to SoHo with a new global flagship at 530 Broadway, positioning the brand back at the heart of one of the world’s most influential fashion districts in New York City. The opening continues Calvin Klein’s global retail…
Pinterest is moving deeper into performance advertising with plans to acquire tvScientific, aiming to bring its intent-rich, AI-powered ad engine from mobile and social into the fast-growing world of Connected TV (CTV). The deal positions Pinterest to offer brands a…
Oscar-winning actor Natalie Portman is teaming up with biomaterials startup UNCAGED Innovations to push sustainable, animal-free luxury deeper into the fashion mainstream, signaling a major moment for next-gen leather alternatives built from grains. Natalie Portman’s new sustainable luxury role UNCAGED…
Stitch Fix is calling time on fast trend-chasing and betting big on bolder basics, naming Chili Red its 2026 Color of the Year and forecasting a move toward “Statement Staples” that elevate everyday wardrobes. Drawing on billions of data points…