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Hermès is using the renovated duplex at ICONSIAM in Bangkok as both a design statement and a strategic bet on Thailand’s fast-rising luxury spend, with a concept that leans heavily into riverfront views, local craft, and a full-line merchandising mix…
NIKE is doubling down on women-first retail in London with the refreshed Nike Women King’s Road concept, a dedicated space designed exclusively for her and brought to life in collaboration with retail specialists Acierta Retail. The store reopens as a…
PUMA is betting big on brick-and-mortar in Europe with the opening of its largest-ever European flagship store on Oxford Street in London, one of the busiest shopping streets in the world. The new space puts immersive brand storytelling, performance innovation,…
Loro Piana is bringing its signature quiet luxury to the Dolomites with a new chalet-style boutique in Cortina d’Ampezzo, transforming a historic 1950s chalet into a refined winter destination for high-end cashmere, ski, and holiday dressing. The opening on December…
MINISO is accelerating its European expansion with new flagship and collectible toy stores in key cities, including Milan, Düsseldorf, Amsterdam, Warsaw, and multiple locations across Germany, the United Kingdom, and other European markets. Concept and experiential strategy The Milan collectible…
Gensmo and Fabrique are teaming up to bring AI-powered styling to peak holiday shopping, turning traditional product browsing into a full-look, outfit-first experience that aims to boost customer confidence and cart size. AI styling for peak season The partnership between…
For years, creator marketing has been positioned as the future of brand growth. In reality, it has been weighed down by the same problems that plague legacy media buying. Fragmentation, opaque pricing, and tools built for large scale operators rather…
Blending Olympic-ready performance with fan-first access, Columbia Sportswear is suiting up Team USA Curling for the 2026 Winter Olympic Games in Italy and, for the first time, giving fans the chance to wear replica versions of the same looks. Columbia…
Calvin Klein has returned to SoHo with a new global flagship at 530 Broadway, positioning the brand back at the heart of one of the world’s most influential fashion districts in New York City. The opening continues Calvin Klein’s global retail…
Pinterest is moving deeper into performance advertising with plans to acquire tvScientific, aiming to bring its intent-rich, AI-powered ad engine from mobile and social into the fast-growing world of Connected TV (CTV). The deal positions Pinterest to offer brands a…