Beauty

Hair Care Brand Ceremonia Opens Flagship Store

In the bustling SoHo neighborhood of New York City, a new beacon of hair care has emerged.

Published: Jul 10, 2023 6:49 AM Updated: Jun 8, 2026 1:58 AM

By Jeanel Alvarado

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Hair Care Brand Ceremonia Opens Flagship Store

In the bustling SoHo neighborhood of New York City, a new beacon of hair care has emerged. Ceremonia, a brand deeply rooted in Latinx heritage, has opened its first flagship store, marking a significant milestone in its journey. The brand, which was founded by Babba Rivera, has been making waves in the hair care industry since its inception in 2020. This milestone comes just three months after the brand successfully raised $10 million in a Series A funding round led by Sandbridge Capital.

Ceremonia’s journey began with a focus on offering toxic-free formulas featuring key natural ingredients from Latin America. Inspired by Rivera’s mother’s approach to beauty and her father’s love for hair, the brand offers a range of products including shampoos, styling gel, hair towels, headbands, and more.

Within six months of its launch, Ceremonia outperformed its revenue expectations by over 50%, according to a press release from Silas Capital in May 2021.

View this post on Instagram A post shared by Ceremonia (@myceremonia) The opening of the flagship store comes after the brand raised $10 million in a Series A funding round led by Sandbridge Capital in April 2023. This funding round also saw participation from existing investors Silas Capital and Female Founders Fund.

The brand’s success is further underscored by its impressive portfolio of beauty brands, including Ilia and Youth to the People. The flagship store, located at 413 Broome Street, is painted in the brand’s signature yellow and spans 750 square feet…

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