BeautyEvents

Diesel Launches Only Desire With a New York Fragrance Activation

Dove Cameron, the face of Only Desire, hosted the event, highlighting the fragrance's orchid-inspired bottle and metallic vanilla composition.

Diesel Only Desire fragrance activation in New York — image 1
BeautyEvents

Diesel Launches Only Desire With a New York Fragrance Activation

Images: Diesel / L’Oréal.

Diesel Fragrances introduced its first feminine fragrance, Only Desire, through a New York Fashion Week activation at Brooklyn’s Weylin. The immersive event used scent, fashion, custom embellishment, food and music to turn the launch into a physical expression of the fragrance’s self-expression message.

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