BeautyEvents

Diesel Launches Only Desire With a New York Fragrance Activation

Dove Cameron, the face of Only Desire, hosted the event, highlighting the fragrance's orchid-inspired bottle and metallic vanilla composition.

Diesel Only Desire fragrance activation in New York — image 1
BeautyEvents

Diesel Launches Only Desire With a New York Fragrance Activation

Images: Diesel / L’Oréal.

Diesel Fragrances introduced its first feminine fragrance, Only Desire, through a New York Fashion Week activation at Brooklyn’s Weylin. The immersive event used scent, fashion, custom embellishment, food and music to turn the launch into a physical expression of the fragrance’s self-expression message.

RetailBoss

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since
2011
Audience
50 Million+
Coverage
Global Markets
Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

More from Beauty

Recommended Articles

RetailBoss Daily

Stay ahead of the next retail move.

Essential retail news, brand moves, consumer shifts, and market signals backed by RETAILBOSS insights, data and analysis.

  • Free daily briefing
  • Editor-selected
  • Unsubscribe anytime

Explore our retail newsletters and read sample editions

RETAILBOSS DISCOVERY

What are you looking for?

Search the stories, companies and ideas shaping retail.

Start exploring

Esc to close · Tab to navigateOpen full results