Eyewear by David Beckham Debuts a Summer Residency at Bagatelle Saint Tropez Bringing SS26 Frames
Join the Eyewear by David Beckham x Bagatelle Saint-Tropez collaboration for a unique shopping experience, combining beach club elegance with local boutiques.
Eyewear by David Beckham Debuts a Summer Residency at Bagatelle Saint Tropez Bringing SS26 Frames
Eyewear by David Beckham has launched an exclusive summer pop up in Saint Tropez at Bagatelle, bringing the brand’s sunglasses and optical frames to one of the French Riviera’s most iconic beach clubs for the Summer 2026 season. The residency positions the collection right at the heart of Saint Tropez’s summer rhythm, blending luxury eyewear, seaside lifestyle and design led retail.
Summer residency at Bagatelle Saint-Tropez
The collaboration is framed as “Eyewear by David Beckham x Bagatelle Saint-Tropez,” available from June to September 2026. Set within Bagatelle Saint-Tropez on Plage de Pampelonne, the pop-up transforms part of the beach club into a dedicated eyewear space, with:
A curated selection of Spring/Summer 2026 styles, including key sun silhouettes and optical frames.
An installation characterized by natural wood details and golden finishes, echoing the relaxed yet sophisticated Mediterranean atmosphere of the club.
Infrarouge and VisionBiz describe the activation as a way of…
letting guests experience Saint-Tropez “through the lenses of @dbeyewear,” pairing seaside rituals warm sand, Spritz at golden hour with the brand’s understated luxury aesthetic.
Partnership with Marc Le Bihan The Saint-Tropez residency is developed in partnership with local retailer Marc Le Bihan, extending the presence of Eyewear by David Beckham beyond the beach club into the town.
VisionBiz notes that the collaboration “involves the Bagatelle boutique and Marc Le Bihan Saint Tropez”, ensuring that visitors can discover the collection both at the beach and in the village at 2 rue de l’Église, 83990 Saint-Tropez.
This dual presence ties the brand into Saint-Tropez’s luxury retail circuit, making the pop up more than a single site event and embedding it in the broader local shopping experience…
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