Cantu Beauty Continues Commitment to Elevate Black Female Founders, Announces Winner of Second Cantu Elevate Entrepreneur Pitch Competition. Cantu Elevate, the brand-owned initiative and entrepreneurship accelerator program from award-winning multicultural hair and skincare brand,Cantu Beauty, together with BrainTrust Founders Studio (BTFS), the beauty and wellness membership platform for Black founders, has selected the 2022 Cantu Elevate $20,000 grant winner: Ezinne Iroanya, founder and CEO of SKNMUSE, a skin and body care brand that prioritizes “elevating the beauty experience for Black women” while utilizing clean ingredients as well as clean beauty practices adopted from West Africa.
“Black founders are filled with ideas and dreams that sometimes die with them,” Ezinne Iroanya, founder and CEO of SKNMUSE explains. “That is why initiatives like Cantu Elevate and BrainTrust Founders Studio are important. They provide resources for companies like mine to thrive on fertile soil.”