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JD Sports and ASICS Take Their House Format to Paris Fashion Week
The October 2–3 Paris activation mixed footwear, music, customization and community programming around the GEL-STRATUS MC.
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Gianvito Rossi Marks 20 Years With a Spring/Summer 2027 Presentation
Gianvito Rossi paired its Spring/Summer 2027 presentation with a 20th-anniversary showcase in Milan and announced a forthcoming Rizzoli book.
Brooks Takes Shoe Demos and a Mobile Runner Concierge Across Berlin Marathon Weekend
Brooks Running brought community runs, shoe demonstrations and a Mobile Runner concierge to Berlin around the 2026 marathon, extending its running message beyond the race course.
JD Sports and ASICS Take Their House Format to Paris Fashion Week
The October 2–3 Paris activation mixed footwear, music, customization and community programming around the GEL-STRATUS MC.
Gianvito Rossi Marks 20 Years With a Spring/Summer 2027 Presentation
Gianvito Rossi paired its Spring/Summer 2027 presentation with a 20th-anniversary showcase in Milan and announced a forthcoming Rizzoli book.
Brooks Takes Shoe Demos and a Mobile Runner Concierge Across Berlin Marathon Weekend
Brooks Running brought community runs, shoe demonstrations and a Mobile Runner concierge to Berlin around the 2026 marathon, extending its running message beyond the race course.
On Enters Football With an Athlete-Led Product Strategy
On’s football entry brings Kylian Mbappé, Thierry Henry and Sydney Schertenleib into a programme linking product development with category expansion.
Christian Louboutin Brings Its Signature Red Boat on the Nile Concept to Saigon Centre
The boutique, developed with DAFC, offers an immersive shopping experience at Ho Chi Minh City's premier fashion destination.
RETERNITY and JW STUDIOS Launches Limited Sneaker Through a Berlin Pop-Up
This collaboration reimagines RETERNITY's sneaker silhouette with JW STUDIOS' craftsmanship, available in Portugal.
On Opens its First Brazil Store With a 250 Sq. Metre Home at JK Iguatemi
On's new Brazilian store at JK Iguatemi showcases a blend of Swiss engineering and Brazilian creativity, offering a unique shopping experience in the heart of São Paulo.
TDM.Space’s First Chicago Project Captures Christian Louboutin at Nordstrom Oakbrook
TDM.Space has expanded its North American portfolio with their first Chicago project, working closely with Christian Louboutin for innovative retail imagery.
Christian Louboutin’s Men’s SS27 Red Sands Set Explores What Survives After Civilizations Fade
Jaden Smith, Christian Louboutin's Men's Creative Director, crafts a fusion of mythology and archaeology, emphasizing reinvention through ruins and red sands.
Church’s Turns a Milanese Home Into an Immersive Spring Summer 2027 Journey Through 150 Years of Shoemaking
Experience Church's Spring Summer 2027 collection at The Residence in Milan, a immersive walk-through showcasing new designs and archival pieces.
DSW Wraps Its Shoemergency Pop Up Tour After Rolling a Glambulance Through Five US Cities
Through the glam bulance tour, DSW positioned itself as a proactive partner in consumers' fashion journeys.