RETERNITY and JW STUDIOS Launches Limited Sneaker Through a Berlin Pop-Up

The event was held at Linienstraße 111 in Berlin, rather than on Torstraße, and took place on 1 August 2026 from 11 AM to 5 PM. It brought the collaboration into a physical setting for one day, creating a more direct connection between the product, the designers and the customers who have followed both brands.

For RETERNITY, the pop-up was an opportunity to show why in-person releases still matter. Digital launches can create reach and speed, but a physical space gives customers a chance to experience a product differently.

They can try on a shoe, inspect its construction, understand the materials and speak directly with the team behind the project. This was particularly important for the L’ÉQUIPE by JW STUDIOS.

The collaboration reimagines one of RETERNITY’s existing sneaker silhouettes through the lens of JW STUDIOS, a footwear design house known for its more considered and craft-focused approach. The shoe was developed as a limited release, combining a familiar base with a new colourway, material story and construction details…