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Glossier and WNBA launch new themed content and events

Glossier announced renewing and expanding its partnership with the Women's National Basketball Association (WNBA).

Published: Mar 13, 2024 12:06 PM

By Alyssa Jade Mann

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Glossier and WNBA launch new themed content and events

Glossier announced renewing and expanding its partnership with the Women’s National Basketball Association (WNBA). This alliance began in 2020 and is driven by mutual goals of defying conventional narratives and upholding shared core principles.

In its role as an Official Beauty Partner, the brand will bring more Glossier to more WNBA athletes and fans by activating at tentpole events and launching WNBA-themed content amplifying players’ voices and stories.

Part of this collaboration includes creating unique content that showcases the lives and experiences of the players, intended to be widely shared and accessible through various WNBA media channels.

“Glossier celebrates beauty in real life and our partnership with the WNBA embodies that philosophy,” said Kyle Leahy, CEO of Glossier. “While we were the league’s first beauty partner, we’re thrilled to see athletes take up more space in beauty.

Glossier and the W share a similar spirit, aiming to disrupt the status quo and fueled by a shared passion for what we believe in: our values…

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Glossier and WNBA launch new themed content and events

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