iBeauty Brands, a pioneer in hair tools, styling products, and skincare devices, has officially announced its acquisition of VOLOOM, the creator of the world’s first patented hair volumizing iron. iBeauty Brands owner Liam Ben-David, and VOLOOM owner Patricia Lund, reached an agreement for the acquisition, officially transferring over the brand on April 10, 2024.

iBeauty’s decision to acquire VOLOOM is rooted in their long-standing partnership, having served as a manufacturing partner for VOLOOM for over 5+ years. VOLOOM’s utility patent technology is used worldwide—including in key markets such as the U.S., Mexico, Australia, Brazil, and several European and Asian countries—and has set it apart in the competitive landscape of beauty tools.

The patented design features unique interlocking checkerboard ceramic plates that ingeniously create volume pockets beneath the hair’s surface. This innovative approach lifts the upper layers of hair, achieving unparalleled volume without the damage or hassle…