Paris Hilton and Klarna open ‘House of Y2K’

Designed to highlight three themes – technology, fashion and beauty – the pop-up will transport guests back in time to the dial-up era where shopping was anything but smoooth, before guiding them into a modern, serene Klarna world, filled with elevated shopping touchpoints, makeover moments, and iconic items from Paris Hilton’s private archives.

David Sandström, Klarna Chief Marketing Officer says, “Paris is the undisputed queen of Y2K, so when we decided we needed a partner to co-create a space dedicated to all things Y2K and shopping, Paris was our number one choice.” He added: “Paris is a global trendsetter, and just as shopping has evolved since the 2000s, so too has Paris.

Together, we invite guests to experience how far shopping has come over the last 20 years, thanks in part to Klarna, while enjoying several Y2K inspired activities.” The first floor focuses on the evolution of shopping and how far it’s come – thanks to smoooth shopping with Klarna.

Here, you’ll get to see Paris’ own iconic Y2K memorabilia, up close and personal. The second floor celebrates the 2000s’ contribution to the world of makeup and beauty – get glammed up and ready for the paparazzi! Lastly, the…