Kris Jenner Joins MAC as New Face of Its Studio Fix Foundation

Kris Jenner and MAC: A Viral Moment The collaboration’s social media rollout began on September 17 as MAC Cosmetics teased the campaign on Instagram and TikTok with a video captioned: “This is a case for the FBI.” Jenner’s involvement instantly garnered attention, blurring the line between marketing stunt and genuine celebrity outrage when a teaser image campaign was allegedly leaked ahead of schedule.

According to sources, the incident turned out to be a well-planned publicity drive, further elevating the visibility for both Kris Jenner and MAC Cosmetics.

The Message Behind “I Only Wear MAC” The campaign, titled “I Only Wear MAC”, spotlights Jenner alongside a diverse cast, each “dressed in nothing but MAC foundation.” Nicola Formichetti, Global Creative Director for MAC Cosmetics, shared, “With ‘I Only Wear MAC’, I wanted to create images that were pure and timeless.

This cast represents the diversity of the MAC community, all dressed in nothing but MAC foundation.” Formichetti also added, “In a world that is very divided, MAC is going back to its roots – all ages, all races, all genders – all coming together in sweet harmony.” Studio Fix Foundations: A Classic Reimagined…