IPSY’s beauty subscription service taps into celebrity curators

IPSY announces newest collaboration, Glam Bag X Madelaine Petsch. Petsch will join a list of previous, highly-coveted Glam Bag X collaborations including Huda Kattan, Khloe Kardashian, and most recently, Addison Rae.

The sixth edition of IPSY’s Glam Bag X features a total of eight full-size products from coveted brands such as Tarte, Iconic London, Saint Jane, and Sunday Rileycurated by Madelaine Petsch.

The Glam Bag will contain a total of eight full-size products worth up to $500 for just $55. Five of the products are tailored to individual preferences via IPSY’s proprietary machine learning technology, IPSY MATCH, and three can be chosen from a personalized assortment.

The actress brings this notion of self-care to life through her edition of the Glam Bag X. Glam Bag X is currently available as a quarterly upgrade for Glam Bag and Glam Bag Plus members and ships every three months.

“For those who know me, they know how important self-care is to me. No matter where my career takes me, my beauty routine comes with me,” said Madelaine Petsch. “I am so excited to partner with IPSY to share many of the products that I use to look after my skin while on the go, and those that help me get glam before filming or attending award shows (I like to do my own makeup!). Eating plant-based has always been important to me, so I made sure that all products in my Glam Bag X are cruelty-free, and even included some of my favorite vegan products!”

The Glam Bag X Madelaine Petsch collection drops on May 1st, and members can reserve their spots for this limited-edition run at ipsy.com/glambagx.

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