Nike’s Copenhagen Marathon Mind Space How Sunst Studio and TDM.Space Turned an Expo Booth Into a Sensory Story

Turning Nike’s Copenhagen Marathon booth into content Berlin based Sunst Studio led creative direction and concept for Nike’s presence at the Copenhagen Marathon Expo, where the brand built an immersive space to explore the connection between body, mind and pre race ritual.

The activation supported launches like the Nike Mind 001 pre game mule and a “Mind Universe” environment that reframed expo time as psychological preparation, not just bib pick up.

To support this, TDM.Space was brought in to capture the booth in action, focusing on: The overall spatial designand interactive zones created by Sunst and Uncanny Valley Studio. Runners moving through Nike’s “Into the Runner’s Mind”style experiences, from guided moments to tech driven touchpoints.

Authentic interactions that show how the space felt from a participant’s point of view, not just as a static build…