TDM.Space has unveiled new work with Sunst Studio, documenting Nike’s high impact booth activation at the Copenhagen Marathon Expo in Forum Copenhagen and turning a complex, sensory experience into fast turnaround content for global roll out. The project combined same day stills delivery with a short form video recap to capture the “inner circle” atmosphere around Nike’s new Mind experience and marathon weekend.
Turning Nike’s Copenhagen Marathon booth into content
Berlin based Sunst Studio led creative direction and concept for Nike’s presence at the Copenhagen Marathon Expo, where the brand built an immersive space to explore the connection between body, mind and pre race ritual. The activation supported launches like the Nike Mind 001 pre game mule and a “Mind Universe” environment that reframed expo time as psychological preparation, not just bib pick up.
To support this, TDM.Space was brought in to capture the booth in action, focusing on:
- The overall spatial designand interactive zones created by Sunst and Uncanny Valley Studio.
- Runners moving through Nike’s “Into the Runner’s Mind”style experiences, from guided moments to tech driven touchpoints.
- Authentic interactions that show how the space felt from a participant’s point of view, not just as a static build.
Same day imagery for a live campaign moment
A key part of the brief was speed: priority images were delivered on a same day turnaround, allowing Nike and Sunst to begin sharing the activation across internal channels and campaign platforms while the expo was still live. This rapid pipeline meant:
- Social teams could publish real time updatesfrom Forum Copenhagen instead of waiting for a post event wrap.
- Internal stakeholders and global teams had immediate visual documentation of how the “runner’s mind” concept translated into a physical environment.
For a brand like Nike, where marathon weekends are global tentpole moments, this kind of production agility is as important as the visuals themselves.
Short form video and the “inner circle”
Alongside stills, TDM.Space also produced a short form video recap designed to capture the “inner circle” experience around the event. Rather than a generic highlight reel, the piece focuses on:
- The emotional build up of race weekend as runners move through the Nike Mind
- Close ups of interactive elements developed by Uncanny Valley Studio, which worked on interactive experience development and Nike Mind technology.
- The rhythm of the expo itself, showing how Nike’s booth sat within the broader Copenhagen Marathon ecosystem.
The video is slated to be released shortly, with TDM prompting audiences to “watch this space” for the feature.
A collaborative build around Nike Mind
The activation and capture brought together several specialist partners:
- Sunst Studiofor creative direction, concept and project lead on the booth.
- Uncanny Valley Studiofor interactive experience development and Nike Mind
- satis&fy AGfor production and on site build.
- Spacefor photos and video, led by Tom Morgan with thanks extended to Lucas D., Julian Blank and Sebastian Amberger.
Together, the teams translated Nike’s “runner’s mind” narrative into a sensory, psychologically charged pre race environment and then into content that can live far beyond the expo at Forum Copenhagen.
