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Nike’s Copenhagen Marathon Mind Space How Sunst Studio and TDM.Space Turned an Expo Booth Into a Sensory Story

The Copenhagen Marathon booth by Sunst and Uncanny Valley Studio offered immersive experiences, blending interactive zones with real-time imagery and short-form videos.

Published: May 28, 2026 8:23 AM Updated: Jun 8, 2026 12:32 AM

By Alyssa Jade Mann

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Nike’s Copenhagen Marathon Mind Space How Sunst Studio and TDM.Space Turned an Expo Booth Into a Sensory Story

TDM.Space has unveiled new work with Sunst Studio, documenting Nike’s high impact booth activation at the Copenhagen Marathon Expo in Forum Copenhagen and turning a complex, sensory experience into fast turnaround content for global roll out. The project combined same day stills delivery with a short form video recap to capture the “inner circle” atmosphere around Nike’s new Mind experience and marathon weekend.

Turning Nike’s Copenhagen Marathon booth into content Berlin based Sunst Studio led creative direction and concept for Nike’s presence at the Copenhagen Marathon Expo, where the brand built an immersive space to explore the connection between body, mind and pre race ritual.

The activation supported launches like the Nike Mind 001 pre game mule and a “Mind Universe” environment that reframed expo time as psychological preparation, not just bib pick up.

To support this, TDM.Space was brought in to capture the booth in action, focusing on: The overall spatial designand interactive zones created by Sunst and Uncanny Valley Studio. Runners moving through Nike’s “Into the Runner’s Mind”style experiences, from guided moments to tech driven touchpoints.

Authentic interactions that show how the space felt from a participant’s point of view, not just as a static build…

Nike’s Copenhagen Marathon Mind Space How Sunst Studio and TDM.Space Turned an Expo Booth Into a Sensory Story

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Nike’s Copenhagen Marathon Mind Space How Sunst Studio and TDM.Space Turned an Expo Booth Into a Sensory Story

The Copenhagen Marathon booth by Sunst and Uncanny Valley Studio offered immersive experiences, blending interactive zones with real-time imagery and short-form videos.

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