Nordstrom Rack to Opens Retail Store in Aurora Colorado
Nordstrom has announced plans to open a new Nordstrom Rack in Aurora, Colorado.
Jeanel Alvarado is a marketer and retail strategist, leveraging 15+…
Nordstrom has announced plans to open a new Nordstrom Rack in Aurora, Colorado. The 30,000 square-foot store will be located in Southlands, a popular shopping center that includes Sephora, Dick's Sporting Goods, Bath & Body Works and H&M. Southlands is owned and managed by M & J Wilkow and is ideally located off of E-470 and Smoky Hill Road in Aurora, Colorado.
Nordstrom Rack is the off-price retail division of Nordstrom, Inc. and plays a critical role in the company’s Closer to You strategy, which focuses on delivering customers a more convenient and interconnected experience across its stores and digital platforms. Nordstrom Rack offers customers up to 70 percent off on-trend apparel, accessories, beauty, home and shoes from many of the top brands sold at Nordstrom stores.
"We look forward to opening this new Nordstrom Rack location in Aurora, strengthening our network of stores and introducing new customers to Nordstrom Rack's unique product offering," said Carl Jenkins, Senior Vice President of Nordstrom Rack Stores. "In addition to shopping the brands they love at a great price, our customers in Aurora can take full advantage of this convenient new location to pick-up online orders and make returns."
The news comes after Nordstrom announced the opening of three Nordstrom Rack stores in fall of 2023. With the addition of this new location, Nordstrom will operate eight Nordstrom Rack stores and two Nordstrom stores in Colorado. The store is scheduled to open this fall 2023.
"We are thrilled to welcome premier retailer Nordstrom Rack, a best-in-class operation that will be an outstanding addition to Southland's shopping experience," said Gregg Wilkow, Executive Vice President, M & J Wilkow. "With its incomparable customer service and an extraordinary array of top-notch brands, we know that our shoppers from Auroraand surrounding communities will be as happy as we are that Nordstrom Rack has joined the terrific lineup at Southlands."
Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.