Old Navy is revolutionizing the shopping experience with the BODEQUALITY sizing

and 18, alongside new BODEQUALITY marketing imagery. Old Navy associates will play an important role in the revamped store model, participating in extensive customer-focused training to create an environment where every shopper feels they belong.

Online, the brand is merging its Women’s and Women’s Plus collections from the navigation menu to provide one size-integrated shopping destination for sizes 00-30.3 Women’s styles will be showcased on models in sizes four, 12 and 18, and shoppers can use a new toggle feature to select their preferred default model display size.4 “We saw an opportunity to meaningfully change the women’s shopping experience by making it more inclusive regardless of size,” said Nancy Green, President and CEO of Old Navy.

“BODEQUALITY is not a one-time campaign, but a full transformation of our business in service to our customers based on years of working closely with them to research their needs.

I’m proud of the collaboration across our Old Navy teams to evolve the retail experience for women.” Updated Fit & Design With the launch of BODEQUALITY, Old Navy reinvented its fit process and size standards to create the brand’s most democratic, comfortable, and…