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On’s Permanent KaDeWe Space Pairs a Footwear Wall With a Wider Apparel Presentation

The Berlin department-store format uses a unified shop environment to bring shoes, clothing and fitting areas together.

Published: Oct 23, 2026 5:57 AM

By Sam Ohemeng

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On’s Permanent KaDeWe Space Pairs a Footwear Wall With a Wider Apparel Presentation

Image shared by ACIERTA.

On has a permanent store space at KaDeWe in Berlin, presented by retail specialist ACIERTA. The format brings a substantial footwear wall together with apparel rails, central displays and seating inside the department store.

Image shared by ACIERTA. Image shared by ACIERTA. Image shared by ACIERTA. Image shared by ACIERTA. Image shared by ACIERTA. Image shared by ACIERTA. Image shared by ACIERTA. Image shared by ACIERTA. Image shared by ACIERTA. Image shared by ACIERTA. Image shared by ACIERTA. Image shared by ACIERTA. Image shared by ACIERTA.

KaDeWe lists On in its brand directory. The department store is at Tauentzienstraße 21–24 in Berlin. ACIERTA identifies the project as a permanent store, rather than a short-term event or pop-up.

An environment built around the assortment The space uses a grid of individual shoe shelves along one wall and low upholstered benches in front of the footwear. Clothing rails run through the shop, with branded wall panels and digital screens helping establish a recognisable On environment within the wider floor.

Rounded, tiered central displays give selected shoes more space, while the surrounding rails place apparel in the same shopping area. Neutral colours and dark display surfaces keep the assortment visually connected without relying on a separate room for each category…

On permanent store at KaDeWe in Berlin — view 2

On permanent store at KaDeWe in Berlin — view 3

On permanent store at KaDeWe in Berlin — view 4

On permanent store at KaDeWe in Berlin — view 5

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