Oura Launches Oura Ring 5 in South Korea With a Seoul Lotte World Mall Pop Up

The launch marks Oura’s first formal entry into the Korean market and establishes Lotte as its initial retail partner. The brand is also selling Oura Ring 5 through its official online store, Lotte’s online mall and Naver Smart Store.

A New Smart Ring Market The Lotte World Mall pop-up is located on the B1 level in Jamsil, in Seoul’s Songpa District. It features Oura Ring 5, six ring finishes and a sizing kit, giving consumers the ability to try the product before purchase.

The in-person fitting experience matters because smart rings must be sized correctly to support comfort and sensor contact. Retail staff can help visitors explore finishes, identify the appropriate fit and understand how the device works with the Oura app and membership model.

Oura Ring 5 tracks more than 50 health indicators, including sleep, activity, stress and women’s health information. The device is designed to provide personalised wellness insights through a compact form factor worn on the finger…