Retail

Peloton launches rental service to attract more customers

Peloton, famous for its high-tech exercise equipment, now offers a rental service.

Published: May 22, 2024 1:47 PM

By Jeanel Alvarado

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Peloton launches rental service to attract more customers

Credit: Peloton

Peloton, famous for its high-tech exercise equipment, now offers a rental service. For £99 a month, users can enjoy the brand’s bikes. This move by Peloton is aimed at a wider customer base looking for more affordable at-home workout options.

Renting a Peloton bike is much cheaper than buying one outright. It’s also more affordable than the combined cost of a bike purchase and the online class subscription. Customers only have to pay a £200 setup fee. They can end the rental whenever without extra charges, giving them flexibility.

Key Takeaways: Peloton’s new rental program offers a more affordable way for customers to access its high-end exercise equipment, with a monthly fee of £99.

The rental program includes full access to Peloton’s live online classes and on-demand workout content, providing a cost-effective way to experience the brand’s connected fitness ecosystem.

Customers will be required to pay a £200 setup fee, but they can cancel the rental at any time without penalty, offering flexibility and convenience…

Peleton Introduces Rent-to-Own Model for Bikes

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Peloton launches rental service to attract more customers

Peloton, famous for its high-tech exercise equipment, now offers a rental service.

Unlock the rest of this story

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