Princess Polly, the trendy and budget-friendly Australian fashion brand, is stepping up its game in the U.S. with plans to open five new stores in 2024. After the buzz-worthy launch of their first U.S. store in Los Angeles last year, they're now setting their sights on Arizona, California, and Boston to meet the growing demand from fashion-savvy young adults.
"Our U.S. customers have fully embraced our first Princess Polly store in Los Angeles, and we are excited to expand into new cities on the West and East coasts,” said Eirin Bryett, co-CEO of Princess Polly. "True to the Princess Polly identity, the new stores will feature fun and engaging displays, and countless must-have looks and styles, evoking an overall sense of boldness and excitement.”
Ready to shop in person? Here’s where you can soon find them:
| City | State | Opening Date |
|---|---|---|
| Los Angeles | California | Second Store TBA |
| Scottsdale | Arizona | New Store TBA |
| San Diego | California | New Store TBA |
| Sacramento | California | New Store TBA |
| Boston | Massachusetts | New Store TBA |
“Growing Princess Polly’s physical retail footprint across the U.S. reflects our commitment to listening to our customers and delivering an unmatched in-store customer experience,” said Wez Bryett, co-CEO of Princess Polly. “Princess Polly is a high-growth global brand that’s capturing the attention of more and more loyal customers, and we view these store openings as an opportunity to introduce new customers to our in-person brand experience. The five new stores will give fans a chance to touch and feel our products and to physically interact with the brand they’ve come to love online.”
This expansion is all about creating a seamless shopping experience that merges the convenience of online shopping with the tangible perks of a physical store. You get the best of both worlds—seeing and touching your favorite styles before you buy.
